AGED CARE FOCUS

Grandmother and Granddaughter

ORIGINS

Catalyst has years of experience conducting bespoke insight studies for Aged Care providers. The Catalyst Report - Home Care started in 2017 as funding became consumer directed. Since then, 100 state-based reports have been purchased, guiding provider decision making around strategy, acquisition, consumer experiences, communications and new products development.

Senior Couple

EVOLVING THE CATALYST REPORT

Encouraged by subscribers, The Catalyst Repot - RAC was launched in 2021. Similar to the Home Care study, this report explores needs and fears, the consumer research journey, trusted information sources, decision criteria, usage and funding issues. 

Cooking wiith Grandma

ABOUT THE STUDY 

Both Home Care and RAC studies compare older Australians and family member views, contrasting user and shopper feedback. Regular industry engagement keeps us topical and relevant. Our recommendations are derived from statistically robust data, drawing on rich quantitative and qualitative insights. We track market growth, brand health and NPS indices in a cost -effective way. 

Old Friends