Catalyst draw on a full suite of statistical techniques from data mining to predictive modelling. Catalyst use techniques aimed at making predictions about intent and loyalty based on historical data. Any organisation can now use past and current data to reliably forecast trends and behaviours hours, days, or years into the future.
Catalyst can use internal sales and revenue data to enable organisations to ascertain the value of different customer groups. We have experience marrying this to costing and market sizing information to better equip decision makers through the strategy process.